Pet’s are an extension of us—beloved and important members of the family—and making sure they’re safe and sound while we're away, whether for a weekend or a week, is key. Peddigo is the answer to this: a platform where pet parents and trusted sitters find each other. The team brought me in to build the brand from scratch, establishing a brand identity and platform. I focused on creating a joyful visual identity with playful elements that felt natural to a business built around pets – but also communicated trust and professionalism. I designed the platform to be intuitive and easy to use, encouraging one time customers to become loyal advocates.